Study: Affluent Americans prefer print

Ad Age reveals the rich prefer traditional media when it comes to consuming news.

With the rapid rise of social media, many proclaim the death of traditional media, but they may be too quick in their assumptions.

According to an Ad Age article by Stephen Kraus and Bob Shullman, affluent Americans—those who make at least $100,000 annually—opt for traditional media outlets over new media options.

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