What kinds of videos perform best on YouTube?
A new study from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. That means your explainer videos and how-to tips are the perfect fit for the popular video platform.
Only about 28 percent say they go to YouTube just to “pass the time.” Accordingly, YouTube might be the wrong platform for a PR stunt or other effort to snag wayward eyeballs. YouTube users report going to the site with a particular purpose, so PR pros and marketers would do well to meet specific needs.
That notion aligns with how some already employ the platform.