Study: Only 21 percent of companies measure social media
HR is largely responsible for social media policies and practices. Does your strategy include the return on investment?
“This is something marketing departments and social media experts have been struggling with for a while, but there is still no ‘best solution’ to the social-media-ROI problem,” says Adriana Costello in a post on Jumpstart:HR.
However, 12 percent have at least one full-time employee whose primary role is to manage social media efforts, and 40 percent of organizations polled have a formal social media policy.
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