Study: Only 57 percent of PR websites are mobile-friendly

PR and marketing pros, beware: An upcoming change to Google’s algorithm will affect brand search results.

As of April 21, websites that aren’t mobile-friendly will decrease in rank in Google search results. Though the full extent of the changes to the search engine’s new algorithm is still unknown, the company said it would be “significant,” and website managers should expect lowered visibility on Google searches from mobile devices in a few weeks. The same may go for desktop searches.

Search Engine Watch called the algorithm change “mobilegeddon,” which highlights a truth that PR and marketing pros can no longer ignore: To be successful online, content must be mobile-friendly.

It’s a truth that many have yet to embrace: A Didit survey of 96 PR firms’ websites revealed only 57 percent are mobile-friendly. Though the results are better than other groups (only 22 percent of large-cap Long Island companies’ sites are mobile-friendly), the study serves as a warning to PR pros.

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