Content Marketing Study: Why and how PR pros can dominate content marketing PR isn’t just grabbing coverage for your organization or client. Along with other relationship-building tactics, content opportunities can mean much for the industry. By Beki Winchel@bekiwekiMarch 23, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.