Survey: Communicators strapped for time, struggle for bigger budgets

A new report reveals the industry is still fighting for more staff and money, and the lack of those resources hinders their ability to measure what matters.

Do you feel that you just can’t get it all done? That you’re churning out emails and content without knowing whether it’s making a difference? Wouldn’t you kill for a little help?

You’re not alone.

Most communicators say understaffing and the inability­ to complete all their work are their biggest challenges, according to a new report from PoliteMail Software, “2016-2017 Internal Communications Survey Results.” The report is based on a survey of more than 500 communicators.

Securing a higher budget also remains a challenge. Just 14 percent of survey takers secured an increase for 2017.

Having conducted a similar internal comms survey in 2014, PoliteMail found this time that communicators have become more efficient in many ways. Most have pared down their channels in the past two years. Only 20 percent of those surveyed say they “use too many channels”—down from 43 percent in 2014.

Some frustrations have worsened. Lack of time, tools and staff are bigger obstacles to measuring communications than what was reported two years ago. Fifty-four percent of survey takers say they are currently understaffed, compared with 50 percent in 2014.

That probably plays into the fact that although 60 percent of respondents measure their efforts, most aren’t satisfied with how internal communication is being measured at their organization (59 percent in 2016, compared with 56 percent in 2014). Half admitted to not measuring their most valuable communication channel—email.

The report also reveals whether:

  • Communicators are measuring outputs, behavioral change, or both
  • Budgets are growing or shrinking
  • Mobile communication is gaining in popularity
  • Intranets are a popular destination, or just collecting dust
  • IT is a help, or a hindrance
  • And much more!

Download your free copy of “2016-2017 Internal Communications Survey Results” today.

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