Survey: Communicators strapped for time, struggle for bigger budgets

A new report reveals the industry is still fighting for more staff and money, and the lack of those resources hinders their ability to measure what matters.

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Do you feel that you just can’t get it all done? That you’re churning out emails and content without knowing whether it’s making a difference? Wouldn’t you kill for a little help?

You’re not alone.

Most communicators say understaffing and the inability­ to complete all their work are their biggest challenges, according to a new report from PoliteMail Software, “2016-2017 Internal Communications Survey Results.” The report is based on a survey of more than 500 communicators.

Securing a higher budget also remains a challenge. Just 14 percent of survey takers secured an increase for 2017.

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