Many communicators lament that executives don’t understand internal communication’s value to an organization.
Executives better catch on soon, because according to theEMPLOYEEapp‘s 2014 Employee Communications Satisfaction Survey, 65 percent of employees say the way their employers communicate with them affects their job satisfaction. And job satisfaction affects sales: 70 percent of American workers are not engaged with their jobs, which causes American businesses to lose $550 billion in revenue every year, a recent Gallup study says.
Fortunately, there is a way to reengage employees and recoup some of that lost money. All organizations need to do is change the way they communicate with their workers. One of the biggest changes organizations can make is to incorporate mobile into their strategies.
The survey found that half of respondents don’t have regular access to computers. Nearly all (96 percent) of survey respondents said they have a mobile device, but only 42 percent received that device from their employers. Of the 58 percent who purchased their own mobile device, 66 percent use it for work purposes.