Survey: Most execs say social strategy not a top priority

Though 78 percent of execs believe social media is important, only 27 percent think it’s a strategic priority.

Ragan Insider Premium Content
Ragan Insider Content

First, the good news: Most executives think having a social strategy is important for their businesses.

In a May survey from Jive Software and Penn, Schoen and Berland, 78 percent of executives believe social media to be somewhat or very important, eMarketer reports.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.