Survey: Most execs say social strategy not a top priority

Though 78 percent of execs believe social media is important, only 27 percent think it’s a strategic priority.

First, the good news: Most executives think having a social strategy is important for their businesses.

In a May survey from Jive Software and Penn, Schoen and Berland, 78 percent of executives believe social media to be somewhat or very important, eMarketer reports.

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