To relate to a millennial audience, look into Snapchat.
If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy.
“Roughly 44 percent of the 1,117 U.S.-based Snapchat users between the ages of 13–24 surveyed in February who said they had used Live Stories and/or Discover reported doing so on at least a daily basis,” the survey states.
Snapchat and branded content
Last July, Snapchat shifted where users interact with its Live Stories and Discover features to give them a more prominent location:
From The Verge: