Tackling corporate social media in 2016

Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.

Ragan Insider Content

Social media has transformed the PR industry.

For PR pros, managing social media for our clients means using several different platforms and tweaking our messaging to what works best on each.

Here are tips on how to best navigate social media for your brand in 2016:

1. Create (and follow) a social media strategy.

At The Agency (where I work), every social media project begins with a solid strategy.

Depending on your clients’ business needs, developing a foolproof strategy can take a significant amount of time. Manage you time effectively by planning ahead. That includes working on messaging, establishing target audiences, selecting relevant topics or hashtags and identifying influential users with whom to engage.

Flag opportunities for engagement such as live events, networking conferences and Twitter chats.

2. Pick the right tools.

Nowadays, there’s an abundance of social media platforms to use. It can be tempting to join all of them at once and just start posting.

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