JOB DESCRIPTION

Community Engagement Manager – with Influencer Marketing Experience.

Location: ONSITE 3 days a week onsite in Buckhead – Atlanta GA

Full time CONTRACT 40hrs a week through the end of the year /potential to convert.

We are seeking a talented and experienced Community Engagement Specialist to join our dynamic marketing team. As a Community Engagement Specialist, you will play a crucial role in developing and implementing strategic initiatives to engage our target audience and build a vibrant online community. Your expertise in social media marketing and experience working with influencers will be essential in driving brand awareness, fostering meaningful connections, and increasing customer loyalty.

Responsibilities:

• Manages day-to-day activities on the Client’s social channels (not limited to, Facebook, Twitter, Instagram, TikTok, Pinterest, etc.)
• Create, curate, and manage exciting content for the Client’s’ social channels, including UGC and company created content (UGC, images, video, promotions and written)
• Foster engagement and community growth across the Client’s social platforms and website by responding to comments, engaging in conversation, and proactively encouraging conversations.
• Build, maintain and evolve relationships with existing and new influencers & brand/social loyalists.
• Collaborate with communications to design, create, and manage impactful campaigns and promotions.
• Collaborate with communications team to develop paid social media marketing campaigns and influencer content plans using pre-defined budgets.
• Creates monthly editorial content calendar for all the Client’s social platforms.
• Execute a conversion strategy to grow demand and conversions through content/stories by driving users to our website.
• Perform research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence).
• Analyze, review, and report monthly to maximize results; translate anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts.
• Coordinate with communications team on managing social advertising spend; estimate and track ROI versus anticipated and actual results.
• Strong understanding of each social platform’s analytics, along with the ability to measure success and optimize as needed.
• Collaborate with communications team on A/B testing on the Client’s social channels.
• Monitors trends and effective benchmarks for measuring the impact of campaigns & initiatives.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven work experience as a Community Engagement Specialist or similar role, with a focus on social media marketing.
• Strong understanding of social media platforms, including but not limited to Instagram, Facebook, Twitter, YouTube, and LinkedIn.
• Demonstrated experience in developing and implementing community engagement strategies, including working with influencers.
• Excellent verbal and written communication skills, with the ability to craft compelling content and engage with a diverse online community.
• Proficiency in social media analytics tools to track and measure campaign performance.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Strong organizational skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills to drive innovative community engagement initiatives.
• A passion for social media marketing, emerging trends, and staying ahead of the curve.

Join our client’s team and contribute to creating an active and engaged online community for our brand. Your expertise in community engagement and influencer partnerships will play a vital role in building brand loyalty and driving the success of our marketing efforts. Apply now and be part of our exciting journey!

ABOUT THE COMPANY

Robert Half, the world’s first and largest specialized talent solutions firm, connects opportunities at great companies with highly skilled job seekers. We offer contract, temporary and permanent placement solutions for roles in finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Named to Fortune’s World’s Most Admired Companies and 100 Best Companies to Work For® lists and a Forbes Best Employer for Diversity, Robert Half is the parent company of Protiviti®. Robert Half is traded on the New York Stock Exchange (symbol: RHI) and is a member of the S&P 500 index.