Openings
Executive Communications Manager
Director, PR and Communications
Marketing Communications Manager
Communications Manager
Communications Strategist
Creative Marketing Writer
Senior International Retail Marketing Manager
Strategic Communications Manager
Communications Coordinator
Public Relations Manager
Digital Engagement Specialist
Video Specialist
Account Manager, Tech Public Relations & Marketing
Internal Communications Manager
Media Relations Specialist
Senior Account Manager – Consumer
Digital Communications Specialist-Hybrid
Digital Engagement Specialist
Summary
The Digital Engagement Specialist is responsible for maintaining the appearance and functionality of the Yuma Regional Medical Center website(s) to create an exceptional user experience. He/she will focus on optimizing YRMC’s web presence, patient journey and navigation, consumer engagement and patient acquisition. Strategically writes Search Engine Optimization (SEO) friendly content for website and other digital platforms to help connect patients and the community with YRMC healthcare resources. Strong communication, project management and organizational skills are essential. Uses independent judgement and creativity.
Responsibilities
- Leads, develops and manages web strategies that impact patient experience, grow audience and drive loyalty.
- Responsible for maintaining the appearance and functionality of the website, creating new landing pages, as well as monitoring and optimizing website performance.
- Consistently manages content, design and functionality updates to maximize website utilization.
- Oversees creation and implementation of content strategy. Writes with consistent brand voice. Maintains strong relationships with key stakeholders to ensure content is accurate. Conduct audits to eliminate redundant or duplicate information.
- Partners with website vendor to lead upgrade and digital tool projects. Consistently tests user navigation and recommends best practice enhancements.
- Works collaboratively with the marketing team to align multiple brand strategies. Assists with media relations and social media to positively position YRMC in public perception.
- Works closely with the leaders to support implementation of consumer/patient digital engagement strategies and create patient-centered communication. Position would be expected to take media call rotation.
- Provides overall support for department activities including special events, programs and other duties as assigned.
Minimum Requirements:
Bachelor’s Degree and 3 + years of related experience
Work Schedule: 8-hours, Days, Monday through Friday
Physical Requirements and working conditions for this position will be provided to you upon interview.
ABOUT THE COMPANY
Tracing its roots to 1958, Yuma Regional Medical Center is a not-for-profit hospital with a remarkable team of 2,400 caring professionals. As nurses, physicians, technicians, specialists and volunteers from all different backgrounds, we are united by our commitment to excellence in providing state-of-the-art medical care to our community. For us, working here is more than a job, it’s a calling. Join our mission to improve the health and well-being of everyone in our community!
For us, working here is more than a job, it’s a calling. You’ll enjoy a career in which you use your skills and passion to make a difference. We’re recognized for our state-of-the-art hospital and leading-edge technology. As a team member, you’ll experience a caring and innovative culture that offers competitive pay and outstanding benefits. Our 406-bed facility and close-knit community provide us the advantage of delivering high-quality care to every patient. If you’re interested in joining our family of talented professionals, search our rewarding opportunities today.
Ensuring the safety and well-being of our patients, workforce member, and our community is our deepest commitment at Yuma Regional Medical Center. Yuma Regional Medical Center does comply with the CMS COVID vaccination mandate. As a condition of employment, Yuma Regional Medical Center requires all new hires to be vaccinated for COVID-19, or have an approved medical or religious exemption. New hires will be required submit proof of vaccination, or have at least one dose of the vaccine with a second dose scheduled prior to starting employment.
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