The Director of Communications Strategy and Planning is a newly created role on the communications leadership team, responsible for developing, managing, and executing a comprehensive communications strategy that aligns with the Company’s goals. This leader ensures consistent messaging across all channels, oversees planning processes, and drives initiatives to enhance the organization’s reputation and visibility.

Working with the CCO to develop and implement a comprehensive communications strategy that aligns with the organization’s goals and objectives, promoting our products, people, and strategy to a wide range of stakeholders

At Brunswick, we have passion for our work and a distinct ability to deliver. 

Essential Functions:

Strategic Planning and Leadership

• Develop and implement a robust, integrated communications strategy that supports organizational priorities.
• Lead the development of annual and long-term communications plans, including goal setting, key performance indicators (KPIs), and budgets.
• Provide leadership and direction to cross-functional teams, ensuring alignment of communications efforts across departments.
• Plan, develop, execute and evaluate earned media by deploying creative external storytelling to generate earned media across all platforms.

Messaging and Content Development

• Oversee the creation of consistent and compelling messaging that resonates with target audiences.
• Guide the development of key messages, talking points, and content for speeches, reports, and media engagements.
• Ensure all communications materials align with the organization’s brand voice and values.

Media and Stakeholder Relations

• Build and maintain relationships with media outlets, journalists, and other external stakeholders.
• Support media strategies, including press releases, interviews, and media events.
• Lead strategy for Brunswick events externally such as the Consumer Electronics Show (CES)
• Manage Corporate Alliance Partnerships and Relationships with incredible partners such as Disney

Team Leadership and Collaboration

• Serve as the strategic communications advisor to Chief Communications Officer.
• Foster collaboration with internal departments to align messaging and strategies.
• Cultivate a culture of creativity, accountability, and continuous improvement within the communications team.
• Develop and maintain strong relationships with key external stakeholders, including media, corporate alliance partnerships, and other key stakeholders.

Measurement and Optimization

• Track and analyze the effectiveness of communications strategies and initiatives using data-driven approaches.
• Generate reports on campaign performance, audience engagement, and other relevant metrics to inform decision-making.
• Continuously refine strategies based on feedback and performance outcomes.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications:

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field
• 8+ years of experience in communications, including leadership roles. Newsroom or Journalism experience preferred.
• Experience in media relations and issues management, including experience handling reputational crises quickly and professionally.
• Proven experience in strategic planning, brand management, and integrated communications.

Skills and Competencies

• Executive presence to work with the C-suite; strong ability to collaborate with senior leadership, internal and external partners
• Exceptional leadership capabilities and the ability to work both independently and as a member of a highly collaborative team
• Demonstrated knowledge and proficiency with communications technologies and content development strategies, with experience leveraging these platforms for public relations purposes
• Strong strategic thinking and planning abilities with proven ability to manage complex situations.
• Proficiency in managing crisis situations

Key Attributes

•   Visionary leader with a passion for storytelling and brand development.

•   Collaborative team player with strong interpersonal skills.

•   Adaptable and forward-thinking with a commitment to innovation.

•   Results-oriented with a focus on measurable outcomes.

Travel Requirements:

Travel to shows and events as necessary

The anticipated pay range for this position is $148,300 – $250,300, annually.  The actual base pay offered will vary depending on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location.  In addition to base pay, this position is eligible for an annual discretionary bonus. This position is also eligible for an award target as part of Brunswick’s long-term incentive program.

At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context.

This position is eligible to participate in Brunswick’s comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts, and much more.  Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards!

Next is Now!  

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

ABOUT THE COMPANY

We are the largest recreational boat manufacturer in the world with 18 boat brands, Mercury Marine engines, Freedom Boat Club and close to 40 technology companies. A Leader in Marine Recreation :: Brunswick Corporation (BC)  We are a public company on the NYSE (BC) .