JOB DESCRIPTION

The Director of Content Strategy and Execution is responsible for the design and execution of a content strategy across public relations channels. This experienced People Leader will define content strategy, serve as managing editor across all content initiatives, and manage a team of 7 content developers across communications channels to drive positive brand awareness, engagement, and assist marketing with lead generation. The ideal candidate is a passionate storyteller with significant experience working cross-functionally to develop content across multiple platforms and formats. The Director of Content Strategy & Execution works collaboratively with the director of public relations to align strategies and tactics in support of business objectives.

ESSENTIAL FUNCTIONS

• Build and execute a content strategy that supports and extends public relations and marketing initiatives, driving awareness and assisting with lead generation.

• Serve as a lead strategist overseeing editorial strategy and operations, channel optimization, brand consistency, localization, analytics, and measurement.

• Align content themes and assets to the needs of target audiences, infusing Novant Health’s business objectives across channels.

• Create and manage an editorial calendar mapped to business objectives, key announcements and events.

• Partner with marketing teams including brand elevation, demand generation, and digital marketing to create and optimize content assets to increase awareness, campaign effectiveness, and lead generation.

• Measure content success and adjust strategy as needed to drive results.

MINIMUM QUALIFICATIONS

Bachelor’s degree required: Concentration in communications, journalism, public relations or marketing preferred.

10+ years required of experience as a leader in multichannel content creation, social media, public relations, marketing, or related fields.

Demonstrated business acumen; budget management skills, able to articulate the health system’s cause and vision.

Ability to deeply understand the corporate positioning, consumer needs and the Novant Health communications channels to translate information into consumable content and compelling stories for a variety of audiences across a variety of channels.

Excellent organizational skills: proven capability to manage everything from strategy to the small details needed to execute the programs.

Experience creating compelling messages for different target demographics.

Ability to build and closely manage a diverse team of content development specialists that can operate successfully across departments and functions.

Ability to act cross-functionally across public relations, internal communications, and marketing to maximize content across audiences and channels.

A willingness to embrace change and to adapt strategies on the fly.

ABOUT THE COMPANY

Novant Health is an integrated network of more than 850 locations, including 19 hospitals, more than 700 physician clinics and urgent care centers, outpatient facilities, and imaging and pharmacy services. This network supports a seamless and personalized healthcare experience for communities in North Carolina and South Carolina. Novant Health is nationally recognized for our unwavering commitment to safety and the highest quality care, and we serve as a catalyst for healthcare transformation through clinical trials, leading-edge research, innovative care delivery models and robust virtual care networks. The expertise and empathy of our 40,000 team members along with more than 8,300 independent and employed clinicians are at the heart of Our Cause as industry leaders caring for communities across the Carolinas. In 2023, Novant Health provided more than $1.6 billion in community benefit, including financial assistance and services.