JOB DESCRIPTION

The Email Marketer will build, develop and measure email marketing campaigns to increase Paycom’s client email marketing success and internal communication. Campaign development will be on behalf of many internal customers and include the client marketing, prospect marketing and internal communications teams.

Responsibilities

• Work within email platforms to build, edit, test and launch highly segmented, timely and relevant email campaigns for client marketing and internal communications.
• Code and troubleshoot responsive, multi-version emails using HTML, CSS, VML background images, Outlook conditionals for desktop and mobile emails.
• Strategize and develop A/B tests for campaigns that succeed through email.
• Perform QA and testing of all aspects of email campaigns and ensure mobile-friendly email templates.
• Prioritize and manage multiple email campaigns simultaneously and respond to changing deadlines and priorities.
• Fully understand the entire customer lifecycle and identify communication points in the journey.
• Perform list hygiene activities on a regular cycle to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Continually improve email templates using graphics, personalization and advanced features.
• Closely coordinate with Analytics team to set up analytics tagging according to KPIs.
• Provide reporting on email performance, analyze campaigns, find areas for improvement and optimize workflows to convert client leads.
• Research email trends, opportunities, new segments, designs, testing, best practices and vendors that can enhance our email program.
• Other duties as assigned.
  

Qualifications

Education/Certification:

• Bachelor’s Degree in Computer Science, Marketing, Business or related field
  

OR

• Equivalent years of experience as an email marketer
  

Experience:

• 1+ years’ experience in database management, email marketing, lead nurturing, marketing automation and analytics
• HTML, CSS, table-based layouts & mobile responsive coding experience
  

Skills/Abilities:

• Strong time management, attention to detail and project management skills.
• Ability to derive meaning from data through A/B testing and email optimization.
• Understanding of dynamic content and personalization.
• Ability to work effectively across agency teams (client partners, creative, analytics, etc.).
• Strong attention to detail.
• Ability and willingness to learn new technologies quickly.
• Excellent analytical and problem-solving skills.
• Strong understanding of email marketing concepts and metrics such as deliverability, sender reputation, anti-spam laws and mobile-friendly design.

ABOUT THE COMPANY

Paycom (NYSE:PAYC) automates the entire employee life cycle in a truly single HR and payroll software. With just one login and password, employees enter and manage their own HR and payroll data — anytime, anywhere — via desktop or our easy-to-use mobile app. With employee data flowing seamlessly through a single database, you’re able to experience full-solution automation, eliminate data reentry and maximize your ROI.