About the job

Who We Are And What We Do

Do you want to be a part of something that really matters? Team BNSF includes professionals focused on safety and service that play a vital role in delivering the nation’s freight. Together, we help move goods and materials that sustain life and support local, national and global economies. Our rail network is one of the largest freight railroads, spanning 28 western states and serving three Canadian provinces.

What We Believe

At BNSF, our Vision and Values drive who we are, not only in our words, but also our actions. BNSF is committed to our foundational values of equality and inclusion. As members of the BNSF community, our employees are entitled to:

• be treated with dignity and respect.
• have equal access to tools, resources, training and development opportunities.
• have equal opportunity to achieve their full potential.

We model the way through our leadership, our BNSF Diversity Councils, our eclectic Business Resource Groups, our deep involvement and investment in the communities we serve and through training programs. Our actions create an inclusive, open and collaborative workplace that encourages diverse perspectives in all interactions.

This position is located at our Fort Worth, Texas corporate office and has the potential to be a hybrid position with up to 50% remote work.

DUTIES/RESPONSIBILITIES:

• Develop and direct the execution of the annual Marketing Communications plan and budget for the Business Unit you support
• Work cross-functionally on developing Marketing Communications strategies that support business goals
• Create impactful, customer-focused messaging that supports business objectives while enhancing the overall company narrative
• Manage the execution of a variety of deliverables for the Business Unit you support, including customer communications, print and online collateral, trade show/event materials, video/interactive communications, social media, and presentation development and speaker support
• Work on periodic content refreshing of the customer section of bnsf.com and sales support materials available on the Communications Hub
• Develop knowledge in understanding operations, network performance, service, and capital investments
• Lead and manage the content planning for customer events, symposiums, industry events and meetings, and tradeshows
• Serve as a counselor/advisor to business unit leaders and drive Thought Leadership for leaders to include making recommendations for where to speak, writing abstracts, and creating strategy and content for LinkedIn

BASIC QUALIFICATIONS:

• Thorough understanding of Corporate Communications and Marketing Communications processes, tools, techniques, and best practices
• Excellent written and oral communication skills, including AP-style writing
• Strong leadership and creative skills
• Thrives in a fast-paced environment while under pressure and in high-stress situations
• Skilled project manager in including all content planning (agenda, content, videos, speaker lineup, and presentation decks) for customer events, symposiums, industry events and meetings, and tradeshows
• Demonstrates personal organization, planning and time management skills
• Skilled at developing, managing and producing annual Marketing Communications plans, including print, interactive and multi-media/online web content within a specified budget
• Minimum five years experience in Marketing/Corporate Communications or Advertising with emphasis on client services and implementation of communications programs
• Bachelor’s degree required. Degree in Journalism, Marketing, Advertising, or Communications preferred
• Working knowledge of supply chain, transportation and/or rail industry preferred

ABOUT THE COMPANY

Transportation Worker Identification Credential (TWIC): Federal authority requires BNSF employees, whose work requires unescorted access to secure areas of port facilities, to obtain a TWIC. A TWIC is a condition of employment for such positions and requires candidates to those positions to submit to a TSA security assessment (to include, but not limited to, providing: biographic information; identity documents; fingerprints; digital photograph). More information is available at https://www.tsa.gov/for-industry/twic.

BNSF Railway is an Equal Opportunity Employer, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.