JOB DESCRIPTION

Job Id: 23605923

The Regional Marketing Specialist is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. This role is aligned closely with the regional GMMs and has a significant and strategic role on their respective Leadership Teams, contributing to the overall strategy of the region from the marketing perspective.

RESPONSIBILTIES

• Manage all aspects of client and prospect events including: invitation process; compliance reviews; logistics; on-site client interaction; budget maintenance; gift, venue, décor, and menu selection; maintenance of salesforce.com CRM database; post-event follow-up
• Provide key strategic contributions to regional LT
• Leadership, contribution to and delivery of Global marketing projects, working with colleagues across the franchise in different regions
• Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies
• Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking
• ROI: track post-event impact on client revenues, client acquisition and client relationships
• Responsible for region’s charitable budget
• Approximately 20% travel
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

MINIMUM QUALIFICATIONS

• 6-10 years of experience
• Event planning experience with financial services
• Solid understanding of financial products and services
• Excellent written and verbal communication skills Strict and careful attention to detail Ability to manage priorities and multi-task Ability to pinpoint key performance indicators to determine if events was successful Ability to think strategically.

EDUCATION

Bachelor’s/University degree, Master’s degree preferred.

Job Family Group:

Marketing

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Job Family:

In-Business Marketing

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Time Type:

Full time

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Primary Location:

New York New York United States

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Primary Location Salary Range:

$125,540.00 – $188,310.00

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

ABOUT THE COMPANY

Citi’s mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world’s toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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