JOB DESCRIPTION

Since our founding in 1924, we’ve cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Marketing Manager to be a key contributor to our marketing team within the Quality, Outcomes Research & Analytics (QORA) department. This position can be home-based.

This is a full time, benefits eligible, grant funded opportunity. Current funding will expire on 11/1/2028, with the possibility of extension. The Marketing Manager is responsible for overseeing the strategy, management, and growth of marketing efforts for a portfolio of health care quality improvement programs, providing input and direction on related marketing efforts. The Marketing Manager will have responsibilities which include: (1) leading the marketing for a portfolio of health care quality improvement platforms, (2) leading the marketing strategic planning process (3) implementation of the marketing plan and (4) special projects as assigned by the Marketing Director. The Marketing Manager will manage master agreements, SOWs, and vendor invoices. They will develop and maintain relationships with staff and volunteers domestically and coordinate with cross-functional teams on developing campaigns, campaign materials and promotions, overseeing the execution of marketing activities, and developing and implementing various strategies for retention and growth purposes.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

\#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Responsibilities

• Develop, modify, and implement marketing plans (inclusive of financials), in coordination with the other members of the team, which support the overall strategic plan
• Coordinate with cross-functional teams on development and subsequent success of healthcare professional quality improvement products. Provides input and supervises development of campaigns and associated materials
• Oversee the marketing strategy for the platform, digital marketing, in close collaboration with Communications, Science, Branding and Legal departments. Leverages market research to measure the effectiveness of, and customer satisfaction with products. Develop periodic reports and campaign reports delivered to sponsors and other stakeholders.
• Act as a primary liaison to all internal departments and external vendors as needed to ensure that all projects remain on schedule to meet deadlines. Responsible for contracts/invoices with our vendors for projects and coordinating with internal and external channels to ensure project deliverables are met
• Coordinates and attends 2-4 national trade shows each year
• Other projects as assigned by the Marketing Director

Qualifications

• Bachelor’s degree or equivalent experience
• 3 plus years of relevant experience
• Excellent written and oral communication skills
• Ability to multi-task, prioritize work assignments, be flexible in scheduling tasks, manage time effectively and meet deadlines
• Excellent computer skills, including experience with Microsoft 365 and Adobe Creative Cloud
• Ability to interact effectively and work collaboratively with both internal and external contacts at various levels
• Strong analytical skills with a demonstrated aptitude to utilize campaign metrics and trend analysis, research and other sources to turn data and information into actionable information
• Strong writing, presentation, and verbal communication skills
• Marketing, account management, and/or communication experience
• Ability to travel up to 10% local and overnight stay

Preferred Experience:

• Account Management experience
• Marketing experience including familiarity with email marketing, social media, webpage development, SEO, paid promotion and tradeshow management. Video production experience is a plus.
• Product/Brand Management experience
• Budget Oversight
• Agency Experience a plus

Compensation & Benefits The expected pay range will be $70,000 to $85,000 . Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. The American Heart Association invests in its people. Here are the main components of total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance – We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

ABOUT THE COMPANY

Welcome to the American Heart Association’s movement to change the future of health and be the progress that ensures longer, healthier lives for all. By driving breakthroughs in science, policy, and care – together — we can overcome today’s biggest health challenges and transform lives every day. The American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. We are advocates of good health and promoters of positive behaviors, nutritious eating habits and healthy lifestyles. We also fund cutting-edge research and professional education programs. We promise to have an extraordinary impact on your life by empowering you and your loved ones to save lives, live healthier and enjoy more peace of mind about cardiovascular health.