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Media Relations Specialist

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Aurora, Colorado

Additional Information

Department: Media Relations
Hours per week: 40, eligible for benefits
Shift: M-F 8-5

Job Overview

This individual will support the Media Relations team to provide news media support for Children’s Hospital Colorado by maintaining positive relations with the media and internal clients, managing daily requests and strategically planning stories for local, regional and national print, radio and online media. The media specialist will provide media support to staff and families as needed for high profile or public interest situations. They will assist with organizing and creating content (written, photo and video) for external purposes, including presentations, media requests, social media and more. Responsible for pitching strategic stories about events and service lines to help raise positive awareness for Children’s Colorado. The media specialist will support Marketing Strategy, Digital and Social Media teams and work with related departments in planning and implementing the overall social media strategy and crisis and issues management. The media relations specialist plays a key role in supporting the Media Relations team by compiling and distributing a weekly internal newsletter highlighting media hits to internal audiences. This team member also has ownership over critical administrative functions including scheduling and meeting coordination, tracking, and tagging earned media hits on an ongoing basis and other support functions, as assigned. They should possess an eagerness to learn new skills and techniques and apply them to a diverse range of communication initiatives.



  • No direct patient care.

Essential Functions:

  • Ensure Children’s Hospital Colorado protects and promotes its image in a proper, coordinated and consistent manner
  • Develop, cultivate and enhance collaborative working relationships with local, regional and national press
  • Arrange media interviews, identifying appropriate organizational contacts
  • Plan and oversee press events
  • Escort media in the hospital
  • Prepare articles, media advisories and press releases for the media
  • Support departments including but not limited to the Association of Volunteers, Seacrest Studios, Children’s Hospital Colorado Foundation and Corporate Community Development teams by staffing press events, interviews and other in-person media events across System of Care
  • Detect public relations issues as they emerge and address them directly
  • Meet with care providers, patients and families to research possible media stories and proactively pitch stories
  • Research and write briefing materials, press releases and pitches
  • Work within media deadlines
  • Collaborate and provide input to social media strategy in partnership with Digital Marketing, Internal Communications and Clinical Marketing Strategy teams
  • Support media team monitoring systems, accurate reporting and audit
  • May be responsible for weekly “Children’s in the News” internal newsletter highlighting earned media hits to key internal audiences
  • Measure work effectiveness and track metrics for success
  • On-call media pager duties, some evening and weekend work required
  • Some weekend social media monitoring of hospital’s social media channels
  • Adherence to HIPAA compliance, quality, safety and infection control measures is mandatory

Other Information


Guidelines: Guidelines are generally numerous, well established, and directly applicable to the work assignment.  Work assignment and desired results are explained by general oral or written instructions.

Complexity: Duties assigned are generally repetitive and restricted in scope but may be of substantial intricacy.  Employee primarily applies standardized practices.

Decision Making: Decisions or recommendations on non-standardized situations are limited to relating organizational policies to specific cases.  Brings non routine issues to supervisor. Problems that are not covered by guidelines or are without precedent are taken up with the supervisor.

Communications: Contacts with the public or employees where explanatory or interpretive information is exchanged, gathered, or presented and some degree of discretion and judgment are required within the parameters of the job function.

Supervision Received: Under normal supervision, within a standardized work situation, the employee performs duties common to the line of work without close supervision or detailed instruction.  Work product is subject to continual review.


  • EDUCATION – Bachelor’s degree in journalism, marketing, public relations, communications, English or a related field.
  • EXPERIENCE – 3+ years of professional journalism or news media relations experience in the public sector and/or health care facility/organization, 5 years of experience is preferred
  • EQUIVALENCY – Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on a year for year basis.


  • Bilingual in Spanish and English is a plus
  • Experience with Agile Marketing and practices a plus
  • Excellent organizational and analytical skills, as well as the ability to think strategically
  • Exceptional writing and problem-solving skills with the ability to work within tight deadlines
  • Strong news writing (AP style) and editing skills required
  • Proficiency with relevant technology and software applications
  • Professional work ethic and a team player
  • Must demonstrate initiative and be proactive in seeking new opportunities and solutions
  • Strong interpersonal communication, presentation, project management and interview skills
  • Able to work independently, as well as collaboratively with a seasoned communications team

Physical Requirements

Ability to Perform Essential Functions of the Job

  • Audio-Visual: Hearing: Good
  • Audio-Visual: Near Vision: Good
  • General Activity: Sit: 2-4 hrs. per day
  • Motion: Bend: Up to 1/3 of time
  • Use of Hands/Feet: Both Feet – Precise Motor Function (Or Fine Manipulation)
  • Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time

Work Environment

  • Mental and Emotional Requirements: Independent discretion/decision making.
  • Mental and Emotional Requirements: Makes decisions under pressure.
  • Mental and Emotional Requirements: Manages stress appropriately.
  • Mental and Emotional Requirements: Works with others effectively.

Equal Employment Opportunity

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation.  Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.

Salary Information

Annual Salary Range (Based on 40 hours worked per week): $58,798.07 to $88,197.11
Hourly Salary Range: $28.27 to $42.40

Benefits Information

As a Children’s Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, 403b employer match (retirement savings), and a robust wellness program.

Children's Hospital Colorado

Children’s Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.

Here, the nation’s brightest nurses, physicians, scientists, researchers, therapists, and care providers are creating the future of child health. With an optimist’s outlook, a trailblazing spirit, and a celebrated history, we’re making new strides every day.

We’ve been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the nation’s top 10 pediatric hospitals by U.S. News & World Report.

As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 11 specialty care centers, 1,300+ outreach clinics and more than 10,000 healthcare professionals representing the full spectrum of pediatric care specialties.

Here, we know it takes all of us, every role, to deliver the best possible care to each child and family we treat.

That’s why we build our teams toward a foundation of equity in access, advancement, and opportunity. We know teams of individuals with different identities and backgrounds can nurture creativity and innovation. We know we can see, treat, and heal children better when our team reflects the diversity of our patient population. We strive to attract and retain diverse talent because we know a truly inclusive and equitable workforce will help us one day realize our most basic calling: to heal every child who comes through our doors.

A career at Children’s Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it’s different.


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