JOB DESCRIPTION

Are you a savvy marketer with a passion for driving sales and building brands? Do you have a proven track record of developing and executing successful sales enablement and marketing campaigns? If so, MatrixCare has an exciting opportunity for you! We are seeking a talented and motivated Product Marketing Manager to join our team and help us take our solutions to the next level.

As the Product Marketing Manager, you will play a key role in strategic, upstream marketing. Your focus will be defining our product strategy, crafting compelling messaging, and developing go-to-market positioning that will drive growth and increase market share. You will also maintain competitive analysis and value prop. If you thrive in a fast-paced, dynamic environment and have a knack for identifying and articulating valuable solutions to customer needs and pain points, we want to hear from you. Join us as we reshape the industry and change the way people think about our solutions.

Responsibilities:

• Work closely with product leadership and product managers as they develop the roadmap to identify key value drivers that have Go-To-Market (GTM) implications.
• Build and deliver external marketing communications across channels.
• Research and maintain competitive product marketing.
• Create internal and external solution messaging and content bringing clarity and conciseness to the value prop, return on investment, and user story/case study of benefits
• Create compelling marketing collateral that simplifies a complex topic while driving broad awareness and interest.
• Research and bring awareness to industry trends and industry challenges and incorporate these into messaging
• Run MatrixCare customer research and industry research to identify insights and opportunities and work closely with Customer Experience to monitor product feedback and improve overall customer satisfaction.
• Proactively collaborate across all marketing teams including demand generation, brand, corporate communications, digital marketing and beyond.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
• Annual budgeting for product launches/maintenance, research, growth initiatives and marketing campaigns.
• Become an advocate for the MatrixCare Senior Living and Long-Term Care business vertical to ensure all marketing activities are aligned with business objectives.
• Partner with product and sales operations to build and maintain
• Sales enablement – customer/prospect materials/presentations/messaging for newly available solutions.
• Internal staff onboarding/value selling training tools.
• A knowledge base of materials and overall presentation of our value prop across the MatrixCare Senior Living and Long-Term Care business.
  

Requirements:

• Bachelor’s degree in marketing, communications, business preferred.
• 5+ years of experience in product marketing.
• Fantastic, compelling storytelling skills and ability to articulate technical issues and data to business values and return on investment.
• Excellence in healthcare business acumen. Senior residential care industry preferred.
• Proven success developing and executing go to market (GTM) plans for SaaS in HealthTech
• Proven ability to create senior management-level presentations.
• An understanding of product strategy with the ability to translate into meaningful required actions and results.
• Experience working with product, marketing, and sales teams and the ability to translate from external customers/prospects to these teams (and vice versa).
• Proven ability to define and analyze data to define and target high propensity customer segments.
• Define and present innovative ideas to the product team and use influencing skills to gain buy-in to support your big ideas.
• Strong presentation skills

Total Base Pay Range
91,000.00 – 136,000.00 USD Annual

ABOUT THE COMPANY

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance.