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Regional Modern Life Channel Marketing Manager


At Microsoft our mission is to empower every person and every organization on the planet to achieve more. At Team Xbox, our mission is to bring joy and community of gaming to everyone on the planet. We will achieve this by delivering on Xbox’s promise to allow consumers to play the games they want, with the people they want, anywhere they want. In Consumer Channel Sales & Marketing (CCSM) our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. As a leader in Microsoft and CCSM, you will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams to bring their best each day.

CCSM is seeking a Modern Life Marketing Lead to grow the PC multi-billion-dollar business across a multi-subsidiary region, charting new areas of innovation and connecting billions of lives around the world. Success will deep integration and internal partnerships with Product Marketing, Marketing Communications, Category Management, and Sales teams deliver on business and marketing objectives. At the heart of your efforts will be our partners and ultimately our consumers, where retail experiences may represent the only, or most consistent, impression with the Xbox brand.

The Modern Life Marketing Lead will be a subject matter expert for the PC consumer business, helping to land and activate product priorities across our partner base. This role will have end-to-end responsibility for execution, including landing visual merchandising assets, digital execution and transformation on sites and demo platform sell-in. You will also work closely with Partner Activation Leads to influence conversion online & in-store through training, evangelism and direct sales motions. You will drive and facilitate strategic decisions about our marketing investment strategy, including marketing development funds management, and our marketing mix across key marketing disciplines. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to sell-through.

You will act as a thought leader, a trusted advisor to drive strategic decisions about our marketing investment strategy and marketing mix across digital platforms, in-store presence, and retail activation teams. You’re an omnichannel expert, adept at inspiring partners to accelerate their digital transformation and adopt, experiment and innovate with us. You’ll be a champion of the brand and an evangelist of our connected product stories as you think globally while acting locally. You’ll drive impact by leveraging data and insights in order to create more personalized experiences and maximize ROI. Your passion for our products and our partners will guide the team to execution excellence, a strong focus on ROI and accountability to brand advocacy and sell-through.

You will have ownership channel marketing efforts across the PC Aisle, Mobile Operators, and Gaming Aisles, working with Consumer Channel and Partner Marketers at the local country level to land readiness and execution with our partners based on worldwide guidance and your regional priorities. You will drive the strategy, investment priorities, goals by account through engagement with the subsidiary Consumer Channel and Partner Marketing teams as well as WW Consumer Channel and Partner Marketing and Category Sales teams.

Working closely with partners and customers, what’s powerful about this role is the ability to help our partners and our people transform – whether that be enabling new capabilities in digital, creating a point-of-experience in-store or building new channel/segment opportunities.

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing sales, category, and marketing teams.


Drive readiness, lead execution and earn fans by leveraging Consumer Channel & Partner Marketing strategies and tactics:

(20%) Strategic Business Planning:

  • Work with subregion and country teams to create short, medium, and long-term full-funnel partner execution plans that maintain channel momentum and profitability through the product lifecycle, tailored to account, partner and, consumer needs
  • Integrate activities across PR, Global Ads and Global Media Teams to maximize investments and reach (Marketing Council)
  • Agency management, briefings and verification of delivered media plans, acceptance of activities
  • Ensure effective and efficient process and tools are in place to localize/trans-create content and scale across channels as appropriate
  • Plan retailer account EPIC OPEX and MDF investment allocation
  • Define and right-size asset/content support for through-partner marketing based on BG and WW CCSM priorities
  • Align with Modern Life teams to build Gaming EPIC solutions outside of Gaming Aisle
  • Coordinate Asset/content production for product launch and sustain marketing across Hardware, Games and Services
  • Coordinate with Partner Marketing Managers and Content Production Managers to provide real-time feedback to Corp and BG on campaign implementation and effectiveness

(30%) Partner Experiences:

  • Work with stakeholders and subject matter experts to activate eCommerce sales motions through digital marketing excellence, a connected storefront and mobile-first execution
  • Build brand advocates among retail sellers by promoting training, evangelism and community engagement platforms
  • Influence conversion both in-store and online through seamless and synchronized shopper journeys/experiences
  • Optimize in-store presence by maintaining and future-proofing our shop-in-shop programs and in-store experiences
  • Deliver compelling demo experiences through our Retail Demo Experience platforms
  • Differentiate Xbox from the competition buy building connected product stories that are locally relevant
  • Localize global campaigns & creative to regional nuances and partner requirements
  • eCommerce: Facilitate adoption of eCommerce solutions and strategies to modernize Partner eCommerce capabilities
  • Amplify brand campaigns through Partner Social and digital and leverage CRM activities to support onboarding and retention efforts. Review and approve thru partner media plans
  • Presence: Production of POS and VM materials and coordination of implementation and ongoing maintenance/updates
  • Influence: Leverage Training and Evangelism resources and curriculum (Influence) to ensure RSP consumption and support
  • Manage Disti marketing support and low-touch executional guidance

(20%) Partner Centricity & Relationship-building:

  • Act as a trusted advisor and thought leader to the retailer/partner building credibility and impact and influence to help land key seasonal and product priorities.
  • Develop partner capability assessments to identify key partner opportunities and relationship strategy
  • Work with Retailers and Mobile Operators to map out an annual Marketing Plan across all Gaming products
  • Collaborate and drive co-marketing campaigns that involve our ingredient partners and hardware/device partners.
  • Role model a culture of integrity and compliance, where trust and transparency are core to all decisions

(20%) Execution Excellence:

  • Deliver against timelines, budgets, and scorecards while also capitalizing on innovation opportunities
  • Drive creation and review of monthly and quarterly feedback/reporting in support of regular business milestones
  • Ensure brand consistency and deep understanding of the customer, competitive and marketing landscape
  • Proficient across Microsoft programs, platforms and tools

(10%) Analytics and Insights:

  • Analyze performance results against execution activities to identify causals, opportunities and action plans
  • Incorporate key insights from accounts to drive informed marketing action plans
  • Create a culture of learning, encouraging tests and trials that constantly move our marketing execution forward


  • Bachelor’s Degree in Business, Marketing, Communications, Public Relations or related field AND 2+ years digital, retail, channel marketing, marketing, retail sales, or commercial sales experience OR equivalent experience
  • 2 + years’ experience in marketing and execution planning – particularly in Retail Marketing with Consumer Technology products
  • 2 + years of building integrated partner marketing plans and campaigns across multiple marketing disciplines


  • 3-5+ years of relevant experience in areas listed above
  • Direct experience interfacing with partners and a proven track record delivering growth/performance metrics.
  • Understand the digital and physical buying journey (omni channel), well-versed in sales channels, commerce platforms. Expertise landing and coordinating cross-discipline marketing programs and sales programs.
  • Track record of marketing execution excellence and ROI through planning, operations-savvy, creative execution, readiness and analytics/insights
  • New product launch experience
  • Experience managing ambiguity and rapid change – demonstrate agility and risk-taking

Channel Marketing IC3 – The typical base pay range for this role across the U.S. is USD $80,900 – $162,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $105,300 – $176,900 per year.

Microsoft has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets (see below). The range above reflects the potential base pay across the U.S. for this role (except as noted below); the applicable base pay range will depend on what ultimately is determined to be the candidate’s primary work location. Individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time.

At Microsoft certain roles are eligible for additional rewards, including merit increases, annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role. Benefits/perks listed here may vary depending on the nature of employment with Microsoft and the country work location. U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, and wellbeing benefits, among others. U.S.-based employees also receive, per calendar year, up to 10 scheduled paid holidays, and receive up to 2 weeks holistic health time off (front-loaded). Additionally, hourly/non-exempt employees accrue up to 15 paid vacation days, and salaried/exempt employees have Discretionary Time Off (DTO).

Our Commitment to Pay Equity

We are committed to the principle of pay equity – paying employees equitably for substantially similar work. To learn more about pay equity and our other commitments to increase representation and strengthen our culture of inclusion, check out our annual Diversity & Inclusion Report. ( )

Understanding Roles at Microsoft

The top of this page displays the role for which the base pay ranges apply – Channel Marketing IC3.

The way we define roles includes two things: discipline (the type of work) and career stage (scope and complexity). The career stage has two parts – the first identifies whether the role is a manager (M), an individual contributor (IC), an admin-technician-retail (ATR) job, or an intern. The second part identifies the relative seniority of the role – a higher number (or later letter alphabetically in the case of ATR) indicates greater scope and complexity.


Every company has a mission. What’s ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn’t diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. When we show up, we achieve more together.

Microsoft operates in 190 countries and is made up of more than 220,000 passionate employees worldwide.


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