JOB DESCRIPTION

The Sr. Marketing Brand Manager will be responsible for owning our Patient Ambassador program and supporting the execution of strategic consumer marketing initiatives designed to enhance brand presence and drive patient engagement. This role requires a seasoned marketing professional with exceptional organizational skills, critical thinking, and the ability to manage complex projects across cross-functional teams.

A Typical Day Might Include

• Lead the evolution, development and execution of comprehensive marketing strategies for our Patient Ambassador Program
• Plan, collaborate, and implement key events such as our Ambassador Summit, TV and video shoots, internal and external speaking engagements, along with other misc. events. Ensuring seamless execution and maximum impact of ambassador program.
• Manage the recruitment, certification, and mentorship of new ambassadors, ensuring alignment with strategic objectives.
• Partner with cross-functional teams including Digital, HCP, and Market Research to drive cohesive marketing campaigns. Aligning the overall marketing efforts with business goals and ensure timely delivery within budget constraints.
• Own and/or complete key marketing initiatives to drive awareness, provide patient education and information, and help with product trial and support.
• Effectively manage budgets, ensuring strategic allocation and optimization of resources
  

This Role Might Be For You If You Have

• Experience in managing patient ambassador programs and digital marketing initiatives.
• Familiarity with CRM systems and consumer engagement strategies.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Proven track record of leading successful marketing campaigns and managing cross-functional teams.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and leadership skills, with the ability to influence and engage collaborators at all levels.
  

To be qualified for this role we require 7 years of experience in patient/consumer marketing, patient support, patient advocacy and/or brand marketing, preferably in the healthcare sector. We also expect you to have a bachelors degree at a minimum. Lastly, you will need to be onsite in our Sleepy Hollow, NY office 4 days a week and travel 25% of the time.

Salary Range (annually)
$132,400.00 – $216,000.00

ABOUT THE COMPANY

At Regeneron we believe that when the right idea finds the right team, powerful change is possible. As we work across our expanding global network to invent, develop and commercialize life-transforming medicines for people with serious diseases, we’re establishing new ways to think about science, manufacturing and commercialization. And new ways to think about health. Connect with us so we can learn more about you, and you can learn more about our biopharmaceutical medicines. And join us, as we build a future we believe in.