Tech site CNET to launch print magazine

The move paints the CBS Interactive-owned publication as ‘a brand making a very bold decision,’ according to one advertiser.

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A website—particularly one that focuses on technology—announcing that its big project for the last quarter of 2014 is launching a print magazine almost sounds like the setup for a joke. What’s next? Articles on stone tablets?

That’s kind of the whole idea behind CNET‘s new quarterly magazine.

“Surprised? That’s the point,” CNET editors-in-chief Lindsey Turrentine and Connie Guglielmo wrote in a Monday blog post. “While others are running away from print, we’re embracing it to do what we’ve always done—tell stories in fun and compelling new ways.”

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