With the glut of content available on the Web—not all of which is particularly valuable—it’s getting tougher for people looking for pertinent information on a topic to find it through search engines.
“Something else has to come in and supplement search,” says Shel Holtz of Holtz Communication + Technology.
Boasting attention in The New York Times this week, just before the tool went from private beta to public availability, the social Web is buzzing about what Storify can do. But what can it do? Users can create what the site calls “stories,” which are collections of blog posts, tweets, videos, images, webpages and other items found on the Web. Those stories focus on specific topics, such as, say, The New York Times‘ new paywall or Storify itself.