Terrific new online tools for PR pros
Staying up to date on the latest offerings can be overwhelming, so here’s a brief guide to help you keep up with what’s worth investigating.
Tools are constantly popping up to help communication professionals save time, easily connect with journalists and influencers, and produce better results for their company and clients.
But how do you know which ones are worth the investment?
Trying new tools for the short free trail week is more often than not confusing and time-consuming. It’s like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try every single one to find the wines (I mean, tools) they like best.
Lucky for you, I’m a tool connoisseur.
BuzzSumo Pro
Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since its launch. Its easy-to-use interface is brilliantly engineered to make content analysis and promotion a science.
BuzzSumo just released the pro version of its site (which I happily purchased), featuring capabilities like:
My Blog U
Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is).
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