The 12 most powerful words in business

None of them are jargon.

Ragan Insider Content

Many powerful words for business have nary a thing to do, directly, with industry.

1. Why

Polite push back can temper groupthink. Ask why “things have always been done that way.” Or ask why it didn’t work the last time you tried it.

2. Show

People like proof. They want to see things with their own eyes. It’s human nature. In trying to reach and win customers, clients, colleagues, or management, show your ideas with examples. Draw an analogy, give an anecdote, paint a picture. Help them see what you see. Show them, and they’ll be more likely to get it and get on board.

3. Goof

Trying something that didn’t work, as long as it wasn’t impulsively foolish, dangerous, or illegal, can be regarded as the trial run or first draft.

4. Reflect

Breathe, pause and collect yourself before you send an email while angry, take criticism too personally, or speak when emotion is clouding your judgment. The repair work required after you lash out is wasteful, unproductive, and inefficient.

5. Do

Sure, market testing and focus groups have their place. But business success takes action and plenty of doing.

6. Listen

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