When people in the communications industry refer to a “community manager,” they are usually talking about someone who can manage the online relationships for a particular brand using tools such as Facebook, Twitter and blogs.
However, over the last few years a new community manager role has emerged—the internal community manager. This person increases and maintains user adoption for social media tools behind the organizational firewall.
With the proliferation of Enterprise 2.0 software, vendors and clients alike have come to realize that these communities don’t just magically appear. Along with this realization has come greater demand for people to handle things like user adoption, marketing and community management.
We are witnessing the rise of the internal community manager.
This position may sound like the perfect job for the social media evangelist in your organization, as some responsibilities are to:
· Moderate forums
· Write blog posts
· Garden the wiki
· Give briefings about social media
· Develop user adoption strategies
· Answer user questions
· Monitor and analyze user activity