The 3 words Olympic winners should say to the press

Let’s hope athletes will heed this media relations advice and pepper their interviews with a large dose of patriotism.

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Simply put, remember your audience and what they expect from you.

People are rooting for Americans to win medals not only for the athletes as individuals, but more importantly, our country.

Most American athletes, in 2008 and 2010, focused only on their achievements. They must remember why they are in London—to represent the United States. So when asked how they feel about winning, it is fine to talk about themselves. But let’s hope they also talk about how proud they are to win for the U.S.

They might take a lesson from Canadian athletes who consistently spoke of how honored they were to represent their country.

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