The 5 types of Facebook fans (and how to keep them)

Your brand’s Facebook fans are not a homogenous group. Get to know these smaller groups to keep them interested and interacting with your page.

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While all fans are unique (they’re all different people), many of their behaviors fall into patterns.

Here are the five most common types of Facebook fans I’ve seen while managing communities, and how you can tailor your content to keep them:

1. Potential customers

The potential client or customer is a fan who has heard of your business through word of mouth or an advertising campaign, and is intrigued.

This fan is like a hawk waiting to swoop. The more relevant, interesting and personal your content, the more likely this fan is to stay on your page, or even make a purchase or contact you for business.

How to keep them: Strike a healthy balance with content that services their needs and wants and has personality. B2C companies can showcase fan reviews, and B2B companies can showcase in-house talent or a behind-the-scenes look at the office environment.

Be fun and approachable, and exhibit a voice that exudes thought leadership and friendliness.

2. Friends or employees

Friends and employees are people who liked your page because they either want to support your business or work at your company.

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