And that’s OK, according to Scott Stratten, a speaker and social media marketing expert.
“Social media is not about being everywhere,” Stratten told attendees at the BlogWorld & New Media Expo this year. “You just have to be great where you are.”
Being great on social media, he added, only really requires you to be average— “because everyone else sucks.”
Stratten delivered the opening session during this three-day conference and tradeshow for bloggers, podcasters, Web content creators, and social media innovators. In his session, “7 Deadly Social Sins,” he offered a raft of pointers for brands (and their stewards) on using social media.
Want to not suck at social media? Don’t commit what Stratten calls the seven social sins:
1. Gluttony. Engagement is the biggest benefit of social media, said Stratten. So if you’re automating your feeds without engaging with your audience, you’re not being present. The shelf life of a tweet is about five minutes; if you don’t engage with someone who responds to your tweet, you lose the chance to have a conversation.