The A to Z guide to social media

“A” doesn’t stand for “apple” on this list. Here are 26 words that sum up the state of social media.

Sometimes it’s worth it to get back to basics. Here is a compact roadmap to social media, compiled as an easy-to-follow A to Z guide.

Access: Some companies still deny employees access to social networks at work. According to a Cisco study, 33 percent of college students and young professionals under the age of 30 say they would prioritize social media access over salary when accepting a job offer.

Balance: Brands and people should balance the amount of time they spend on social media and each of the social networks.

Channels: Don’t get caught up in social media channels. Develop a social media strategy instead.

Democracy: According to some reports, social media has sparked democracy. What do you think?

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