The biggest SEO tactic to avoid

Not all SEO tactics are good—or ethical. Do you leave “tramp stamps” on your client’s websites?

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If the idea seems a little suspect, it probably is. Search Engine Land posted about Google “releasing a new search algorithm it hopes will better catch people who spam its search results or purposely do things to rank better.” Let’s hope your brilliant idea isn’t a search engine optimization (SEO) tramp stamp!

What is an SEO tramp stamp?

SEO tramp stamps are links back to your site in the footer of your client’s website. Footers are the collection of links you see at the very bottom of a website. SEO tramp stamps are a shameless form of self promotion, and they speak volumes about the types of links you’ll shoot for in client campaigns. The SEO tramp stamp is sketchy link spam, and here’s why you should say no to it.

1. Your link spam throws you under the bus.

Your tramp stamp is arguably link spam because Google relies heavily on its link-based algorithm, and the links you plop in the footer aren’t there because of merit.

Wait, isn’t spam bad for SEO?

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