The biggest video myth you’re falling for

See how communicators at Capitol One, Goodwill and more create amazing videos without a professional background.


“Video is the next wave of marketing.”

“Video first is the way to go.”

“Videos, videos, videos!”

You’ve heard a million times how important it is to create video content for your campaigns. Yet you still haven’t done so.

Is it because you’re falling for the myth that you need a professional to create those videos?

These communicators want to prove you wrong. They’ve been using the following simple tactics to add video to their communications strategy:

1. Sukhi Sani and Chris White at Capitol One analyze business goals and audience preferences before they even get started on production.

2. Drew Keller from Storyguide suggests using free and low-cost equipment if you have a shoestring budget.

3. Charlene Sarmiento and Mary Speed from Goodwill are using Facebook Live to get major engagement from easy-to-produce videos.

You can hear more of their strategies and tactics during the Video and Visual Strategy Virtual Summit on Feb. 2. You’ll be able to watch live without leaving your desk, and receive an on-demand recording of the event.

Don’t let lack of experience hold you back from embracing video—register today.

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