The Associated Press coverage of Microsoft’s new ad campaign skewed toward the blogosphere. Is this a major shift or pandering?
How’s this for a tide change? The Associated Press, a company vilified by the blogosphere, apparently sided with bloggers in its coverage of Microsoft’s $300 million ad campaign.
“Bloggers and online media have suggested that [Microsoft] yanked the Seinfeld ads after they were poorly received,” the AP reported. Several sentences later it quoted Microsoft denying that charge and then followed with the company’s explanation.
The story addresses Microsoft’s current ad campaign that first featured two ad sans Gates and Seinfeld.