The Blog DoggerTwitter’s rep spreads in the business world

Bloggers praise Twitter and its business uses as they ditch blogging for tweeting

You haven’t heard of Laura Fitton and her company Pistachio Consulting? Me either, until I read blogger Shel Israel’s recent interview with this communications entrepreneur—a former stay-at-home mom who in the last year went from zero to social media hero.

Fitton’s success is the result of Twitter. That’s right; the Web 2.0 application you hear about, maybe try, and then quickly determine is foolish. At least it seems foolish: You communicate with your “followers” worldwide through 140 character bursts.

“I’d seen Twitter, tried it, pooh-poohed it, like anyone does,” Fitton told Israel in an interview posted on his blog Global Neighbourhoods. A blogger she respected later praised Twitter causing Fitton to dive back in.

One year later she has sent 10,000 Tweets (Twitter posts) and amassed 2,500 followers (which is a lot)—many of them executives, journalists and, perhaps most important, potential clients.