The Blog DoggerUnions embrace Web 2.0 better than many companies

Despite their silence on Twitter about the Wal-Mart trampling incident, many labor unions are more social media savvy than corporations

Last Friday, crazed bargain hunters trampled to death a Wal-Mart employee. In turn, the United Food and Commercial Workers Union (UFCW) attempted to publicly trample Wal-Mart for its failure to protect employees.

“This is not just tragic; it rises to a level of blatant irresponsibility by Wal-Mart,” Bruce Both, president of New York state’s UFCW Local 1500, told CNN.

While reports continue circulating about this tragic event, Wal-Mart has emerged relatively unscathed in the public domain. Had the unions brought their fight to Twitter, the PR fallout for Wal-Mart could’ve been much worse, said social media expert Shel Holtz.

Twitter is an interactive Web site where people share their thoughts in 140 character posts.