The Blog DoggerWhat the wildfires did for old media

California newspapers embrace social media, bloggers skewer FEMA and the answers to your burning questions on GenY in the workplace.

New media joined old media last week to provide numerous platforms for those affected by or curious about the California wildfires. Communications pro Dave Fleet provides an excellent summation on the many examples of these platforms at his blog, Fleet Street.

Fleet notes that several news sites like the San Diego Union-Tribune and Los Angeles Times are using blogs, Google Earth maps and even Twitter posts (or “tweets”) to release information about the fires as quickly as they hit the newsroom. The Union Tribune’s fire blog, San Diego County Wildfires 2007, is constantly updated with containment levels of various blazes, information on safe drinking water and much more.

This is an excellent example of integrating print and online—one you could use for crisis communication—that perhaps saved lives and property.

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