Although the report does not indicate why CEOs are opting out of these platforms, it’s a fact that CEOs are time-strapped. But one could also theorize that there is concern over a speed-induced, unintended faux pas. I consider social networking to be an activity similar to attending a cocktail party or a networking event. Although using social media should be seamless and feel natural, there are some scenarios that leave you wondering what the right move is with this kind of social interaction.
For these situations, I have consulted with Emily Post’s own social media etiquette guidelines and adapted them for CEOs. Here are five valuable tips to ensure your etiquette is top notch when you take to the social networking realm:
1. Think before you post. Is what you’re about to say to your followers relevant? Does it matter? Stay on topic. If your business is focused on security, you probably shouldn’t tweet or post about the latest hot button social issue—like what you think about Chick-fil-A CEO Dan Cathy’s stance on gay marriage. It isn’t relevant or productive.