Facebook recently announced tweaks to its display algorithm that could make a big impact on your social media marketing strategy.
After various tests, customer surveys, and other studies, the newsfeed will no longer be a random display of posts. There is now a scientific method that will affect end users, businesses, and search engines. The good news is that the understanding of this algorithm could boost your productivity when marketing on Facebook.
What qualifies as valuable? That is where your view and the social network’s assessment may differ. However, to keep it simple, Tech Crunch put together a diagram. Check it out.
As mentioned in the infographic, Facebook’s algorithm examines about 100,000 highly personalized factors that make it impossible to determine with certainty what information will be shown to which users.
Here are the most important factors:
Consider this formula when creating content: If it’s not actionable, interesting, and frequent, it’s not likely to perform well.
The new algorithm change