The four traits of great executive communication

David Murray spells out his requisites for any successful executive communications program.

Asked to write a chapter on executive communication for Ragan’s Bible of Employee Communication, I decided not to write about the current state of executive communication, which is lousy, but about the ideal executive communication operation, which is, by definition, perfect. Here’s an executive summary of that chapter. What would you add? What would you subtract? Let me know:

1. An executive communication program must be articulate, which means good writing. If they are to be heard in the marketplace, large organizations must have a clear point of view on every subject that affects them and every area that they affect: government regulation, consumers, capitalism, the environment, the financial markets, the local community, the corporate culture.

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