The very definition of what we call a “journalist” is shifting everyday. New journalists no longer conform to the standards and practices of traditional journalists. Therefore, our approach to media relations can no longer conform to old standards. In this interview, we discuss the shifting face of media with Paul Gillin, author of the book The New Influencers.
In The New Influencers, you mention a “constructive struggle” between bloggers and the mainstream media. What does this mean?