The secret behind the Million Mustache March success
How does a campaign to get tax reductions for mustaches—and raise money for charity—succeed?
The success of a current campaign by the American Mustache Institute (AMI), H&R Block and Millions from One is rooted in these companies’ deep understanding of their audience. Inspired by a 2010 white paper by tax professor John Yeutter, AMI launched a humorous campaign called the “Million Mustache March.”
The campaign rallied mustache aficionados to pressure Congress to pass the STACHE Act (Stimulus To Allow Critical Hair Expenses). The act asks for a $250 tax deduction for Americans with mustaches, as they make America significantly more attractive.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
