Web Sites The secret formula for writing boilerplate Sure, your organization is famous. But boilerplate and “about us” pages still need to tell who you are and what you do. After all, Coca-Cola does that. By Russell Working@byworkingOct. 3, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.