The secrets behind Denny’s successful social media strategy

If you think Denny’s is a place to take grandma for the dinner buffet, think again. The restaurant chain is reinventing itself with a sassy social media strategy.

Denny’s has embraced consumers with an invigorated social media strategy, serving up a buffet of shareable, bacon-fueled content (with a helping of pop culture zeitgeist).

Creating an experience worth sharing

Companies have long looked to social media to connect with customers. The challenge is creating content and experiences worth sharing—and showing a return on investment.

Denny’s has proven through Twitter, Tumblr, YouTube and other channels that breakfast can be a surprisingly compelling topic.

“One of the things we try to do is feed people what they want when they want it,” explains Kevin Purcer, senior vice president of digital strategy at Erwin Penland, leader of Denny’s social team. “It’s why we are open 24 hours, and why we have such a large selection of customizable menu items.