The top 10 social media wins of 2013

From ‘dunking in the dark’ to Wall Street embracing tweets, it’s been a terrific year for online networks.

Ragan Insider Premium Content
Ragan Insider Content

Social media saw both major changes and massive growth in 2013. Vine was introduced to the world, Twitter went public, and Instagram and Pinterest began to incorporate ads. A lot has happened and a lot more can be expected in 2014.

The competition was close, but here are the top 10 wins of 2013 in the ever-changing social media landscape.

1. Best tweet of the year: Oreo

During the embarrassing 35-minute power blackout of Super Bowl XLVII, the social media team managing @Oreo tweeted: “You can still dunk in the dark” with an accompanying GIF. The update was retweeted over 15,000 times in one hour, and earned tons of media coverage.

In addition to its amazing viral effect, the fact the Oreo’s marketing execs were able to develop creative content and get approval within minutes is staggering. The warp speed of their delivery also brought about a new phrase: culture jacking.

Power out? No problem.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.