The verdict’s in: People vote for print
Rush to grab newspapers bodes well for print tradition.
Rush to grab newspapers bodes well for print tradition
Print or online?
No matter what business you’re in, it seems like the push to push out print publications never goes away.
My employer is now doing an audit of our print publications and benchmarking similar corporations nationally with regard to their print/online preference.
Tuesday’s election, or more accurately Wednesday morning’s reality check, cast a convincing vote for keeping the printed piece alive. By 9 a.m. the morning after our national presidential election, e-mails were circulating at work to remind staff that the daily newspapers were bought, paid for and the property of certain individuals and departments. Hands off!
The local daily reported similar demand for post-election newspapers throughout our region and state.
Where were these newspapers going? And, more importantly, why were they disappearing? Everything the paper had to say about the election, and even the newspaper itself, is available online.
In an election year when the immediacy and connectivity of electronic communications and social media proved they were game changers, why were people grabbing hold of hunks of newsprint with darkened images and trailing columns of type that jump awkwardly from one page to the next?
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