How giving back programs improve retention, Washington Post announces layoffs

Greetings comms pros! Let’s look at some news stories from the last week and see what we can learn from them.

1. Empowering Employees to give back improves retention

While volunteer and donation programs geared toward giving back are often run by companies, it might be time to rethink that. According to a piece in Forbes, allowing employees to take more control of corporate philanthropy might help retain talent, especially younger employees.

According to Forbes:

Despite the persistent fears of a recession, talent remains tight—and a major constraint for any business with dreams of growing into the future. The War for Talent continues all over the globe.

That has put more emphasis than ever on employee retention. A few progressive companies seem to have uncovered a secret weapon of sorts: purpose-driven giving. This simply means giving their employees the opportunity to support causes they are passionate about, beyond any philanthropy the company itself supports.