Musk orders employees commit to ‘hardcore’ hours, workers might be your best recruiters
Plus, novel ways to detect burnout.
Greetings comms pros! Let’s look at some news stories from the last week and see what we can learn from them.
New Twitter owner Elon Musk continued his pattern of questionable decisions at the helm of the social platform, now demanding that employees commit to longer hours and harder work as part of “Twitter 2.0”.
“Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore. This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade,” Musk wrote.
The message asked staff to click on a link if they want to be “part of the new Twitter” by 5pm New York time (10pm GMT) on Thursday.
Anyone who has not affirmed their commitment by that deadline, Musk said, would receive three months of severance pay.
Suffice to say, many staffers took him up on the severance.
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