It was a historic night. After a season rife with disruptions from the COVID-19 crisis, punctuated by a limited attendance and many brands foregoing their big airtime plays this year, it was a remarkable evening to cap the National Football League season.
The Super Bowl is one of the few annual events that attracts a broad national viewership, with almost half of all households tuning in last year for the big game. The top ad spots usually come at a premium, but this year many brands opted to do something different.
Budweiser announced it wouldn’t air an ad for the game this year, a perennial presence with its Clydesdales, and instead said it would spend its ad money on organizations working to help vaccinate the public against COVID-19. However, plenty of brands were ready to pounce on the opportunity, even without the big game TV ad.
WE LOVE SO-SHELL MEDIA BUT DIDN'T WANT TO PAY FOR A COMMERCIAL
— Velveeta (@EatLiquidGold) February 7, 2021
No commercial from us this year, after 2020 no one’s forgotten that beer exists.