The word PR pros should use more often: ‘No’

If you don’t agree with a client or colleague, speak up and give your opinion. Just don’t be disrespectful.

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Sometimes there are clients—even PR pros—who sound like an infomercial.

“We want a mobile app that is going to let you do 20 different things with just the touch of a button.”

“Let’s suggest the client build its blog on Tumblr because WordPress is so 2010.”

“Have you heard about that shiny, new social media tool that was launched last week? We really want it.”

Say a client comes to you with an idea for a new social media campaign or a suggestion for a PR event. If it doesn’t make sense for the brand, fails to meet the company’s goals, or will be difficult to measure, say something! Don’t be a “yes man” and nod your head at everything the client says just because they are the client.

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